We Generated
$86 Million For One Custom Home Builder

Build big, grow bigger.

We are Innovative, Strategic, Marketing Consultants for Custom Home Builders

We Have a Proven System

With our standardized and productized custom home builder marketing services

We Are Former Home Builders

Our founder literally wrote the book on systematizing custom home construction, and then marketing for growth.

Time Tested, Time Proven System

We provide a proven system that delivers results.

Holistic, End-to-End Approach

Our comprehensive approach ensures that your business gets noticed, attracts more clients, and experiences consistent growth.

Struggling to Attract Clients?

As a custom home builder, you face unique challenges in reaching and converting potential clients. Traditional marketing methods can be costly and ineffective, leaving you frustrated and without results.

BuilderKick Has the Solution… with our standardized and productized custom home builder marketing services, we provide a proven system that delivers results.

Our comprehensive approach ensures that your business gets noticed, attracts more clients, and experiences consistent growth.

Benefits

Tailored for Builders

Custom home builder marketing designed to meet your unique needs.

Holistic Services

From SEO to social media, we’ve got all your marketing needs covered.

Attract More Clients

Drive more leads and convert them into loyal customers.

Our Total Marketing Process

01 Strategy & Planning

Marketing Strategy
Product Offering | Differentiation
Branding & Messaging

02 Implementation

Branding Execution
Website Design
Media & Podcasting

03 Lead Gen

Email Marketing
SEO
Digital Advertising

04 Lead Management

CRM Implementation
Monitor & Analyze Lead Activity
Marketing Automation

05 Sales Management

Sales Processes
Lead Follow-Up
Closing Deals

BuilderKick delivers success... just ask Jared.

JARED B. | CEO

TACOMA, WA

We helped grow a homebuilder to $86M

Situation

The company had minimal online presence and generated only 12-20 sales leads per office per week, mainly from referrals.
Action

Then they met BuilderKick's marketing consultant for small businesses. Implemented a comprehensive marketing plan, including direct mail, radio, TV, email marketing, and Google Ads PPC campaigns. Launched memorable TV and radio ads with a catchy jingle. Distributed over 20,000 branded t-shirts at events and trade shows.
Results

Increased weekly sales leads per office from 12-20 to 150-200. Boosted annual home sales from 60 units to over 800 annually. Enhanced online presence, brand awareness, and customer engagement, establishing builder as a market leader.

What people are saying.

Kristen Crisman

June 19, 2024

We hired Jerry and his team to create some new branding, marketing and strategies to help us grow our building maintenance business. They designed some phenomenal, engaging and creative content for us. They were great with follow through and did an awesome job communicating with us. Would recommend to any business looking to grow.

Aleksiy Synkevych

June 14, 2024

Jerry and the SumoLab team communication skills are top-notch, making complex ideas and processes easy to understand. They are proactive in solving problems and supporting strong relationships with clients and team members. Jerry's mentorship, approachable nature, and positive attitude stand out. He is an excellent mentor and coach, always willing to share his expertise and help team members increase their skill sets.

Cj Suhrstedt

June 15, 2024

Great vibe, major points of interest brought up would recommend to anyone with a business small or corporation sized!

Features

Expert Team, Proven Record: With nearly 20 years of experience in the "Built On Your Lot" home construction industry, BuilderKick brings a deep understanding of market dynamics and proven success in driving growth for home builders.
Experts In Custom Home Marketing: BuilderKick specializes in marketing services tailored for home builders, custom home builders, and remodeling contractors, leveraging extensive industry knowledge to deliver effective marketing strategies.
Holistic Services: From branding and website design to SEO, SEM, and social media management, BuilderKick provides a holistic suite of marketing services to meet all your business needs.

Flexible Engagement Models: Choose between Done For You (DFY) and Done With You (DWY) programs, allowing you to either fully outsource your marketing or collaborate with our experts while maintaining control over execution.
Standardized Processes: Our marketing solutions are streamlined for maximum efficiency and effectiveness.
Ongoing Support & Optimization: Continuous management, optimization, and support ensure that your marketing campaigns are always performing at their best, delivering consistent and measurable results.

FAQs

What is the difference between the Done For You (DFY) and Done With You (DWY) programs?

DFY: We handle all aspects of your marketing campaigns from strategy to execution, allowing you to focus on other areas of your business.
DWY: We create the marketing blueprint and guide your team through the implementation process, ensuring they have the skills and knowledge to manage campaigns independently.

What kind of ongoing support do you offer with the DFY program?

Ongoing support includes regular performance reviews, campaign adjustments, content updates, and strategic advice to ensure continuous improvement and alignment with your business goals.

How does the DWY program ensure my team can effectively implement the marketing strategy?

We provide comprehensive training, detailed documentation, and ongoing support to empower your team with the skills and knowledge needed for successful implementation.

How will you understand my specific business needs and goals?

We start with an in-depth client discovery process to understand your business, target audience, goals, and unique selling points, which informs our strategy and execution.

Can you provide examples of successful marketing campaigns you’ve executed for other home builders?

Yes, we can share case studies and success stories from previous clients, showcasing our ability to drive growth and improve brand visibility in the custom home building industry.

How do you measure the success of marketing campaigns?

We use key performance indicators (KPIs) such as lead generation, conversion rates, website traffic, and return on investment (ROI) to measure and report on the success of campaigns.

What is the typical timeline for seeing results from your marketing services?

While some immediate improvements can be seen, significant results typically occur within 3 to 6 months, depending on the complexity and scope of the campaigns.

What strategies do you use for lead generation in the custom home building industry?

Strategies include targeted digital advertising, SEO, content marketing, social media campaigns, and lead nurturing through email marketing and CRM systems.

How do you approach digital advertising for custom home builders?

We create targeted ad campaigns on platforms like Google, Bing, and social media, focusing on attracting qualified leads through compelling ad copy, visuals, and strategic bidding.

Can you help with CRM implementation and management?

Yes! We are CRM and marketing automation experts. We work with Salesforce, HubSpot, ActiveCampaign, and several other platforms. We can fully implement your system, make recommendations on which system to purchase and customize CRM systems to streamline lead management, automate follow-ups, and provide actionable insights through detailed reporting and analytics.

What is the process for starting with BuilderKick?

Contact us to schedule an initial consultation where we’ll discuss your business needs, goals, and challenges. From there, we’ll recommend the best program (DFY or DWY) and create a tailored plan for your business.